MMA Perspective

With packed houses and television viewing audiences of over a million fans for MMA fights, not including free replays, there is a common misperception among advertisers that simply sponsoring or endorsing a fighter with a patch on his shorts and a “thank you” after the fight constitutes an effective marketing campaign.

In reality, a patch on a fighter is an effective branding tool only with repetition. To achieve effective brand recognition, a patch would have to be placed on a fighter in almost every match the night of the event.  The same blueprint of patching multiple fighters would need to be followed for several matches over the course of about a year. While this strategy may have been an effective model in the early 1990’s, changes in media, culture and the sport itself have rendered  it outdated and cost-ineffective.

In order to offer our clients the highest Return on Investment (ROI), we offer the following services to exponentially increase the reach and success of their campaign with their sponsored fighter.  Please review the proceeding information and click here to inquire about one or all of our services Outside the Cage.

•    Product Placement
•    Branded Web Series
•    Expo Content
•    Video Web Content
•    Viral Videos
•    Commercials